Following the backlash on social media, Chinese handset major Vivo has withdrawn its sponsorship from IPL 2020. Vivo is the title sponsor for the cash-rich cricketing event.
However, the company is yet to terminate its sponsorship agreement for IPL. Vivo had paid Rs 2,199 crore for a five-year contract in 2018.
BCCCI to look for title sponsor
The Board of Control for Cricket in India (BCCI) is soon going to announce a standalone sponsor. BCCI sources said: “Vivo has dropped out of IPL sponsorship this year. Since they had three years left under the contract, they will now do 2021, 2022 and 2023 instead.”
The source added that the board will float fresh tender for title sponsorship of IPL this year. The tender is likely to be floated in the next three days and then a call on the title sponsor will be taken.
Controversy over Chinese sponsorship
The controversy over the IPL being sponsored by Chinese companies started on Sunday. Notably, on Sunday, the IPL governing council decided to retain all its sponsors, including title sponsor Vivo. This resulted in a backlash for the tournament and the Chinese company on social media platforms. Many cricket lovers also threatened to boycott IPL if the Chinese sponsors are not removed.
The severe criticism on social media came in the backdrop of the violent clash between the Indian Army and Chinese troops in eastern Ladakh’s Galwan Valley in June. Over 20 Indian soldiers were killed and several others received serious injuries in the clash.
The hostilities between the two countries increased after the clash. India imposed a ban on 59 Chinese apps.
Notably, many social media users criticised the BCCI for accepting Chinese sponsorships despite what happened in Galwan Valley.
Omar Abdullah criticised Centre
Former Jammu and Kashmir Chief Minister Omar Abdullah also lashed out at the Centre for asking people not to use Chinese products, but allowing cash-rich BCCI to retain Chinese sponsors. Abdullah, in a series of tweets, severely criticised the board and the government for the same.
“Chinese cellphone makers will continue as title sponsors of the IPL while people are told to boycott Chinese products. It’s no wonder China is thumbing its nose at us when we are so confused about how to handle Chinese money/investment/sponsorship/advertising,” Omar wrote on Twitter.
IPL 2020 to be held in UAE
After several postponements, the 2020 edition of IPL is going to be held in the UAE from September 19 to November 10. The matches will be held in Dubai, Abu Dhabi and Sharjah.
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