Gujarat Exclusive > National-World > Patanjali planning to bid for IPL title sponsorship

Patanjali planning to bid for IPL title sponsorship


Haridwar-based Patanjali Ayurved, which was in the eye of a storm over false claims about ‘Coronil’, is now considering bidding for the title sponsorship of IPL 2020.

The slot for the title sponsorship of the cash-rich cricketing event turned vacant after Chinese handset maker Vivo decided to withdraw its sponsorship this year.

Sources said the move would greatly benefit Patanjali as it has started focussing on the export of its Ayurveda-based FMCG products.

The title sponsorship is a significant part of the IPL’s commercial revenue. Half of the revenue earned through the title sponsorship is shared equally by the franchises.

Final call on sponsorship yet to be taken

In fact, Patanjali spokesperson SK Tijarawala confirmed to a news agency that the company is considering bidding for the title sponsorship.

“This is for vocal for local and for making one Indian brand as global, this is the right platform. We are considering into that perspective,” he said.

However, Tijarawala also added that the company is yet to take a final call on the issue.

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“We have to take a final decision, whether we would take it or not,” Tijarawala added.

IPL 2020 to be held in September-October

IPL 2020 is likely to be held from September 19 to October 8. It will be held in the UAE. In fact, BCCI has prepared a comprehensive SOPs for ensuring the safety of players amid the coronavirus pandemic.

Cancellation of ICC T20 World Cup cleared way for IPL

The cancellation of the ICC T20 World Cup has made way for the conduct of IPL 2020. IPL was supposed to start in April. However, due to the coronavirus pandemic, it had to be postponed. The tournament this year will be organised only because the T20 World Cup has been cancelled.

Vivo withdraws sponsorship after controversy

Vivo won the IPL title sponsorship rights for five years from 2018 to 2022. The sponsorship was for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum. However, it had to withdraw its sponsorship this year after a controversy erupted on the social media platforms.

Notably, several cricket fans were unhappy with BCCI going ahead with Chinese sponsorships. They cited the ongoing  India-China border dispute in eastern Ladakh. As a result, many had said that they will boycott the tournament if the cricket board allow Chinese sponsors are allowed in IPL.


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