- The Fab India ad used the phrase ‘Jashn-e-Riwaaz’ which drew a lot of flak online
New Delhi: Well-known clothing brand Fab India withdrew an advertisement for its Diwali collection after a section of social media users claimed it hurt the religious sentiments of Hindus. The reaction came a day after backlash erupted over the ad.
The objection was to a phrase in Urdu, “Jashn-e-Riwaaz” (meaning celebration of customs) used in the ad.
Several social media users, including BJP members, claimed the phrase had been used to hurt the sentiments of Hindus.
BJP leader Tejasvi Surya tweeted, “Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like @FabindiaNews must face economic costs for such deliberate misadventures.”
An online campaign #BoycottFabIndia was also started on social media.
Alongside, several users supported the clothing brand, calling the campaign a form of terrorism.
One user also called Urdu “very much Hindustani”.
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