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Consumer Court fines Jackie Shroff and Govinda

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A consumer court in Uttar Pradesh’s Muzaffarnagar has imposed a fine of Rs 20,000 on actors Govinda and Jackie Shroff for endorsing a pain relief oil. The company producing the oil has also been fined. The court verdict was delivered on a complaint filed by a youth five years ago against a herbal oil firm and its two celebrity brand ambassadors.

The complainant had alleged that the oil endorsed by the actors did not provide pain relief in 15 days as claimed in the advertisement. In July 2012, Abhinav Agarwal, a Muzaffarnagar-based lawyer had ordered a pain relief oil for his father Brijbhushan Agarwal, 70, for Rs 3,600 after seeing an advertisement in the newspaper that promised full refund if the user fails to get visible results in 15 days.

However, the company failed to refund the amount and even started harassing Agarwal when he contacted them again. “I bought the product because celebrities like Govinda and Jackie Shroff were promoting it. The company promised complete relief in 15 days. Everything turned out to be a fraud,” said Abhinav who then had lodged the complaint with the consumer court.

Five years after filing the case, the consumer court has imposed a fine of ₹20,000 each on five stakeholders including the company, Govinda, Jackie Shroff, Telemart Shopping Network and Max Communications. The company will also have to return ₹3600 (with 9% interest per annum) andall the other legal expenses incurred by Abhinav.